About six weeks ago, I suggested in this blog that AIG stood for Anything I can Get and that’s exactly what the global insurer has proven. Since that pronouncement, the bankrolling by Uncle Sam has increased from $70 billion to about $125 billion to nearly $150 billion.
AIG could now stand for Ain’t It Grand or AIG Is Greedy. I could go on. You get the point.
AIG did, too. To help rehabilitate its bad name, the company has chosen to rename its aigdirect brand as 21st Century Insurance, an auto insurance firm it bought in 2007 to form aigdirect, according to an article at IFAwebnews.com.
Note how aigdirect is all lowercase to make it as distant as possible from its parent AIG. (That’s good marketing!)
Well, it would seem that its new 21st Century name is just as fitting as AIG. AIG officials have chosen a name for one of its companies that is historic. It captures the essence of this century, one where AIG officials’ actions so far are practically guaranteed to be featured in any business and political history book for years and years to come.
aigdirect’s new name is one for the history books via IFAwebnews.com .
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